Martin is the Chairman of the BCG Henderson Institute and one of BCG's most prolific strategic minds. He is a regular contributor to HBR, MIT SMR, Fortune and other management journals on business strategy and management, as well as a regular public speaker and a repeat TED@BCG presenter.
Martin is co-author of The Imagination Machine, an executive's guide to systematically harnessing imagination for corporate reinvention and rejuvenation. He also co-wrote Your Strategy Needs a Strategy, which proposes the strategy palette as a tool to enable business leaders to tune their approach to strategy to the environment of each business. Martin is the editor of the Inspiring the Next Game book series, published by De Gruyter. Finally, he is the host of the BCG Henderson Institute's flagship Thinkers & Ideas podcast.
Since joining BCG in 1989, Martin has led a broad range of strategy assignments in the Financial Institutions, Consumer Goods, Industrial Goods and Health Care sectors. He has particular expertise in the areas of adaptive strategy, strategy for multi-business systems, sustainability strategies, ecosystem strategies, collective learning and innovation, corporate vitality, and trust.
Martin holds an MBA from Cranfield University.