Dr. Albert H. Segars is the PNC Bank Distinguished Professor at UNC Chapel Hill's Kenan-Flagler School of Business. Along with his experience in academics, Segars has held posts in research and development with Apple (iPod project), Pixar (WALL-E), IBM, Redhat, and The Defense Research Projects Agency (MSTAR, LogX). Along with numerous articles, Dr. Segars is the author of the two books "Ideas and Innovative Organizations: A Tribal Perspective", 2020, Peter Lange Publishing, NY, London. This book explores the inner workings of Super Projects such as Open AI, Event Horizon Telescope, and NASA's New Horizons. His second book, "The Idea Chase: Seven Principles of Breakthrough Innovation", 2024, is published by World Scientific. This book describes innovation in the Universal Revolution and post-pandemic world. Organizations such as Sesame Workshop, Apple, Disney, Genentech, Boston Scientific, Google, Pixar and many others are examined for their current approach to generating ideas and turning those ideas into successful projects.Â