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Personal Finance

A record 187 million Americans will shop this week: Here are 5 simple ways to save

CNBC Select has tips for making your dollars go further this holiday shopping season.

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The year's biggest shopping week is here — and it's bringing in the highest shopper turnout on record.

An unprecedented nearly 187 million Americans plan to shop this Thanksgiving weekend, the National Retail Federation (NRF) found. Though debit cards are the most popular payment choice at checkout, per NRF, other methods could better maximize your spending. Let's take a look.

5 simple ways to save on Black Friday, Cyber Monday

  1. Check credit card offers for discounts and cash back at specific retailers
  2. Consider a general cash-back credit card
  3. Use browser extensions and cash-back platforms
  4. Explore Buy Now, Pay Later options (under some circumstances)
  5. Pause before purchasing to avoid impulse buys

1. Check credit card offers for discounts and cash back at specific retailers

Before you hit checkout at your favorite retailer, see if your credit card offers a limited-time discount you can use at that shop. Offers typically include targeted discounts, bonus rewards or statement credits.

For example, in the past, the American Express® Gold Card has offered cash back when you purchase from brands and retailers like Lululemon, Cava and more. Similarly, in the past, the Capital One Venture Rewards Card has offered cash back on items purchased from Apple, American Eagle, Old Navy, Samsung and more.

American Express® Gold Card

CNBC Select Rating
5.0

On the American Express site

CNBC Select Rating
5.0

On the American Express site

Spotlight

The Amex Gold Card offers over $400 in statement credits every year.

Credit score

Good to Excellent

Regular APR

See Pay Over Time APR

Annual fee

$325

Welcome bonus

You may be eligible for as high as 100,000 Membership Rewards® Points

See rates and fees, terms apply. Read our American Express® Gold Card review. The American Express Gold® Card Welcome Offer: To view your personalized offer, you must first submit an application. If approved, you will: (1) receive your Welcome Offer details, (2) have the option to accept the Card with that offer, (3) be required to spend $8,000 on eligible purchases within the first 6 months of Card Membership, and (4) earn Membership Rewards® points. Welcome offers vary and you may not be eligible for an offer. If you're approved and accept your offer, a credit check may be conducted, which could impact your credit score. Terms apply.

The American Express Gold Card is great for earning valuable Membership Rewards® points at restaurants worldwide and U.S. supermarkets.

  • You can earn $400+ in dining and rideshare credits every year (Enrollment required for select benefits mentioned)
  • Exceptionally rewarding for eligible restaurant and U.S. supermarket purchases
  • No foreign transaction fees
  • Larger annual fee
  • Credits are more complicated, you earn them monthly or semi-annually

Highlights

Highlights shown here are provided by the issuer and have not been reviewed by CNBC Select's editorial staff.

  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $8,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you're approved and find out your exact welcome offer amount – all with no credit score impact. If you're approved and choose to accept the Card, your score may be impacted. 
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • New! Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App. 
  • Earn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App, or purchased directly from airlines. 
  • Earn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App and cruises booked and paid through AmexTravel.com. 
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • Pay It® lets you tap in the American Express® App to quickly pay for small purchase amounts throughout the month and still earn rewards the way you usually do. Plan It® gives you the option to split up big purchases into equal monthly payments with a fixed fee. You'll know upfront exactly how much you'll pay. 
  • Updated! $120 Dining Credit: Earn up to a total of $10 in statement credits monthly when you pay with the Gold Card at Grubhub (including Seamless), Buffalo Wild Wings, Five Guys, The Cheesecake Factory, and Wonder. This can be an annual savings of up to $120. Enrollment required.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year at over 10,000 qualifying U.S. Resy restaurants after you pay for eligible purchases with the American Express® Gold Card. That's up to $50 in statement credits semi-annually. Enrollment required. 
  • $84 Dunkin' Credit: Earn up to $7 in monthly statement credits after you pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment required. 
  • $120 Uber Cash on Gold: Enjoy up to $120 in Uber Cash annually with your Gold Card. Just add your Card to your Uber account and you'll get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an Amex Card for your transaction. 
  • New! As an American Express® Gold Card Member, you can enjoy complimentary Hertz Five Star® Status. Enjoy benefits like skipping the counter at select locations, adding an additional driver at no additional cost*, and vehicle upgrades**. Benefit enrollment and Hertz Gold+ registration are required. *Additional drivers must meet standard rental qualifications and must be a spouse or domestic partner to qualify as complimentary. Other additional drivers subject to fees. **Benefits are subject to availability and vary by location. Additional Hertz program Terms and Conditions including age restrictions apply.
  • Take advantage of a $100 credit towards eligible charges* at over 1,300 upscale hotels worldwide when you book The Hotel Collection through AmexTravel.com or the Amex Travel App **. *Eligible charges vary by property. **The Hotel Collection requires a two-night minimum stay.
  • Book your travel through the Amex Travel App with added peace of mind – backed by American Express® service and support. Only for American Express® Card Members.
  • Whenever you need us, we're here. Our Member Services team will ensure you are taken care of. From lost Card replacement to statement questions, we are available to help 24/7.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.
  • See Rates & Fees

Foreign transaction fee

None

CNBC Select Rating
5.0
Credit score

Good to Excellent670–850

Regular APR

19.49% - 28.49% variable

Annual fee

$95

Welcome bonus

Earn a one-time bonus of 75,000 miles

The Capital One Venture Rewards Credit Card has a reasonable annual fee and earns flexible travel rewards, which makes it a great travel card for beginners or heavy travelers.

  • Valuable welcome offer worth at least $750 in travel
  • You can transfer miles to over 15 Capital One partners, including Emirates Skywards, Choice Privileges and Singapore Airlines KrisFlyer
  • No foreign transaction fees
  • Lacks ongoing travel benefits such as statement credits or lounge access
  • Limited bonus spending category that only applies to certain Capital One Travel bookings

Highlights

Highlights shown here are provided by the issuer and have not been reviewed by CNBC Select's editorial staff.

  • Earn a one-time bonus of 75,000 miles once you spend $4,000 on purchases within 3 months from account opening, equal to $750 in travel
  • Earn unlimited 2X miles on every purchase, every day
  • Earn 5X miles on hotels, vacation rentals and rental cars booked through Capital One Travel
  • Miles won't expire for the life of the account and there's no limit to how many you can earn
  • Receive up to a $120 credit for Global Entry or TSA PreCheck®
  • Use your miles to get reimbursed for any travel purchase—or redeem by booking a trip through Capital One Travel
  • Enjoy a $50 experience credit and other premium benefits with every hotel and vacation rental booked from the Lifestyle Collection
  • Transfer your miles to your choice of 15+ travel loyalty programs
  • Top rated mobile app

Balance transfer fee

$0 at the Transfer APR, 4% of the amount of each transferred balance that posts to your account at a promotional APR that Capital One may offer to you

Foreign transaction fee

None

Typically, you'll need to enroll in the offers you're interested in before you shop. Otherwise, you won't be able to activate the discount or reward and you'll end up missing out.

And keep in mind that some credit cards even cover damaged or stolen packages. Benefits may include purchase protection, return protection and extended warranties, easing stress this holiday season. The Chase Freedom Unlimited® (see rates and fees), for instance, covers up to $500 per claim on eligible new purchases for up to 120 days from the purchase date (90 days for New York residents) at no additional cost. However, you'll need to make sure the item was purchased with the credit card that offers these benefits.

Chase Freedom Unlimited®

CNBC Select Rating
5.0
CNBC Select Rating
5.0

Spotlight

New cardholders receive a 0% intro APR for 15 months from account opening on purchases and balance transfers.

Credit score

Good to Excellent670–850

Regular APR

18.24% - 27.74% variable

Annual fee

$0

Welcome bonus

Earn $200 cash back

See rates and fees. Terms apply. Member FDIC.

Read our Chase Freedom Unlimited® review.

The Chase Freedom Unlimited® is a no-annual-fee card that earns generous cash-back on everyday purchases and a lucrative welcome bonus.

  • Users get a high rewards rate and strong welcome bonus
  • Purchases and balance transfers get long intro APR
  • No annual fee
  • Travelers face a foreign transaction fee
  • Few rewarding ongoing benefits

Highlights

Highlights shown here are provided by the issuer and have not been reviewed by CNBC Select's editorial staff.

  • Earn a $200 Bonus after you spend $500 on purchases in your first 3 months from account opening
  • Enjoy 5% cash back on travel purchased through Chase TravelSM, our premier rewards program that lets you redeem rewards for cash back, travel, gift cards and more; 3% cash back on drugstore purchases and dining at restaurants, including takeout and eligible delivery service, and 1.5% on all other purchases.
  • No minimum to redeem for cash back. You can use points to redeem for cash through an account statement credit or an electronic deposit into an eligible Chase account located in the United States!
  • Enjoy 0% Intro APR for 15 months from account opening on purchases and balance transfers, then a variable APR of 18.24% - 27.74%.
  • No annual fee – You won't have to pay an annual fee for all the great features that come with your Freedom Unlimited® card
  • Keep tabs on your credit health, Chase Credit Journey helps you monitor your credit with free access to your latest score, alerts, and more.
  • Member FDIC

Balance transfer fee

Intro fee of either $5 or 3% of the amount of each transfer, whichever is greater, in the first 60 days. After that, either $5 or 5% of the amount of each transfer, whichever is greater.

Foreign transaction fee

3% of each transaction in U.S. dollars

2. Consider a general cash-back credit card

Aside from scoping out discounts from specific credit card retail partners, you can never go wrong with a credit card that offers competitive cash back on any purchase. The Prime Visa card (see rates and fees), for instance, offers rewards for Amazon and Whole Foods shoppers. You'll earn 5% cash back on all purchases at Amazon.com, Amazon Fresh and Whole Foods — and, of course, that's on top of any Amazon.com Black Friday markdowns. Many cash-back credit cards only offer 1% to 2% cash back for general shopping, so 5% cash back is fairly competitive.

Prime Visa

CNBC Select Rating
4.5
CNBC Select Rating
4.5
Credit score

Good to Excellent670–850

Regular APR

18.74% - 27.49% variable

Annual fee

$0 (but Prime membership is required)

Welcome bonus

Get a $150 Amazon Gift Card 

See rates and fees. Terms apply. Member FDIC. We may earn commissions from qualifying purchases made through Amazon links.

The Prime Visa is only available to Amazon Prime members ($139 for an annual membership and $14.99 for a monthly membership) but is very rewarding for Amazon purchases.

  • High rate of return at Amazon and Whole Foods
  • Easy-to-earn welcome bonus
  • Requires an Amazon Prime membership
  • If you choose the promo APR you won't earn rewards on those purchases

Rewards

  • Earn unlimited 5% back at Amazon.com, Amazon Fresh, Whole Foods Market and on Chase Travel purchases with an eligible Prime membership
  • Unlimited 2% back at gas stations, restaurants, and on local transit and commuting (including rideshare)
  • 10% back or more on a rotating selection of items and categories on Amazon.com with an eligible Prime membership
  • Unlimited 1% back on all other purchases

Balance transfer fee

Either $5 or 4% of the amount of each transfer, whichever is greater

The card also offers lower cash back rates across other categories: 5% back on Chase Travel purchases, unlimited 2% back at gas stations, restaurants and on local transit and commuting (including rideshare) and 1% cash back on all other eligible purchases.

Don't miss out: New cardholders approved for the Prime Visa card can get a $150 Amazon gift card instantly — now you'll have yet another way to bring down the cost of Black Friday and Cyber Monday shopping.

3. Use browser extensions and cash-back platforms

Using shopping portals, browser extensions and cash back platforms is an easy way to get extra savings on top of sale prices. Shopping portals are offered by companies or their affiliates to encourage purchases by giving shoppers cash back or other rewards, like gift cards. To take advantage of these cash-saving opportunities, you usually need to visit a portal website, use a browser extension or shop through a mobile app. 

For example, Capital One Shopping works even for non-cardholders, helping you test coupon codes and earn sometimes as much as 35% cash back at retail partners. Capital One Shopping may also offer fixed dollar amounts back, like $50 back when you spend $50 at Kate Spade Outlet, Nike or Walmart.

Capital One Shopping

  • Cost

    Free

  • Cash back

    Yes, in the form of Capital One Shopping Rewards.

  • Coupon codes

    Yes

  • Price comparison

    Yes

  • Mobile app

    Yes

  • Works with in-store purchases

    No

  • Welcome bonus

    None

  • How to redeem your savings

    Capital One Shopping Rewards can be used to purchase e-gift cards.

Terms apply.

Pros

  • Offers at over 30,000 online retailers
  • You can build a watchlist of favorite products, and Capital One Shopping will alert you to price changes
  • No purchase is required for the referral bonus

Cons

  • Reward redemptions are limited to gift cards
  • You can't use the app to save in-store

Other cash back platforms, such as Rakuten and Ibotta, also offer cash back and coupons for in-person shopping and online orders. Plus, Rakuten is offered as a browser extension that automatically populates savings opportunities when you're about to check out.

Rakuten

Information about Rakuten has been collected independently by CNBC Select and has not been reviewed or provided by the company prior to publication.
  • Cost

    Free

  • Cash back

    Yes

  • Coupon codes

    Yes

  • Mobile app

    Yes

  • Works with in-store purchases

    Yes

  • Welcome bonus

    New users can earn a $10 bonus after spending $25 on purchases made in your first 90 days. You also may be able to earn an even larger bonus if you're referred by a friend.

  • How to redeem your savings

    Rewards are issued quarterly.

Terms apply.

Pros

  • You can earn American Express Membership Rewards Points or Bilt Rewards instead of cash back
  • New users can earn a welcome bonus or referral bonus
  • Offers at over 3,500 online stores
  • You can activate savings, then shop and save on in-store purchases

Cons

  • Cash back is awarded quarterly
  • Typically not valid with Amazon purchases

Ibotta

On Ibotta's site
  • Cost

    Free

  • Cash back

    Yes

  • Coupon codes

    Yes

  • Price comparison

    Yes

  • Mobile app

    Yes

  • Works with in-store purchases

    Yes

  • Welcome bonus

    None

  • How to redeem your savings

    Redeem cash back once you reach $20 as a deposit into your bank account, PayPal account or for gift cards.

Terms apply.

Pros

  • Offers at over 300 participating retailers
  • You can activate savings, then shop and save on in-store purchases

Cons

  • You can only redeem cash back after you reach $20
  • The browser extension is only available on Google Chrome
  • After 180 days without redeeming an offer, your account is charged $3.99 for every 30 days of inactivity

4. Explore Buy Now, Pay Later options (under some circumstances)

Buy Now, Pay Later (BNPL) services like Klarna or Afterpay let you split large purchases into smaller, interest-free payments made over the course of four to six weeks. BNPL can be especially useful for big-ticket items, like a couch or new TV. Just make sure you're budgeting for whatever you're buying so you can pay it off in time.

The hidden gem that can make using BNPL worth it for some shoppers is the ability to earn cash back and rewards points to redeem on their next purchase.

PayPal Pay in 4 currently lets you earn 20% cash back with a maximum of 25,000 points, or $250 cash back, per transaction and your cash back can be redeemed for actual cash. So, if you know you can repay your purchase on time and in full, you won't be charged interest on your BNPL loan and your loan lets you earn cash back, BNPL may actually pay off for you.

PayPal Pay in 4

  • Interest rates

    0%

  • Credit limit

    Purchases must be between $30 and $1,500

  • Loan terms

    Four payments every two weeks for six weeks

  • Monthly payment option?

    Yes, 6-, 12- or 24-month plans with $0 down available for purchases $199 to $10,000. APRs from 0% to 29.99%.

  • Fees

    No late fees.

  • Available merchants

    Pay in 4 is available at millions of retailers, but is not accessible for merchants not integrated with PayPal.

Pros

  • No interest or late fees
  • Works anywhere PayPal is accepted (millions of retailers, including Apple, Target and Home Depot)
  • No hard credit check required

Cons

  • Only works with PayPal-integrated merchants
  • Limited to online purchases only
  • Not available in Missouri or Nevada
  • Purchases capped at $1,500

Remember that BNPL is best used cautiously. Taking on multiple BNPL loans at the same time can lead to financial chaos, and missing payments can lead to fees or interest.

5. Pause before purchasing to avoid impulse buys

You've probably heard it a hundred times, but the best savings tip is often the simplest: Pause to think before you hit "checkout."

This time of year, it's easy to jump into purchases. To ensure you're truly set on buying any product, ask yourself if you really need it, if it fits your budget or if you'd be just as happy waiting for a better deal. Some experts recommend using the 72-hour rule, which is where you wait 72 hours to decide if you really want an item and if you still want it after 72 hours then you can buy it without feeling like you purchased it impulsively. In the past, Black Friday and Cyber Monday used to be one-day events but now deals go on all month long. You may not miss out as much as you think you will if you just wait a few days.

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Why trust CNBC Select?

At CNBC Select, our mission is to provide our readers with high-quality service journalism and comprehensive consumer advice so they can make informed decisions with their money. Every personal finance article is based on rigorous reporting by our team of expert writers and editors with extensive knowledge of personal finance products. While CNBC Select earns a commission from affiliate partners on many offers and links, we create all our content without input from our commercial team or any outside third parties, and we pride ourselves on our journalistic standards and ethics.

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Editorial Note: Opinions, analyses, reviews or recommendations expressed in this article are those of the Select editorial staff’s alone, and have not been reviewed, approved or otherwise endorsed by any third party.
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