Each new semester means shopping for new outfits, new supplies and more. And prepping for back to school isn't cheap.
According to the National Retail Federation's annual survey, families of kids in K-12 budgeted $249.36 on average for clothing and accessories the fall 2025 school season ($11.4 billion total). They also laid out $295.81 for electronics ($13.6 billion total), $169.13 for shoes ($7.8 billion total) and $143.77 for school supplies ($6.6 billion total).
Whether you're reading your kids for the first day of kindergarten or sending them back to college, we have handy tips for back-to-school shopping.
1. Pay with the right credit card
Credit cards can help you save in different ways. By paying with the right card, you can earn cash back and/or benefit from certain cards' introductory 0% APR periods. Also, many card issuers offer limited-time deals through cardholder programs such as Amex Offers and Chase Offers, allowing cardholders to earn bonus points or cash back. Note that activation may be required to get in on these types of deals.
One of the best cards for maximizing back-to-school shopping is the Citi Double Cash® Card. Cardholders can earn up to 2% cash back on all eligible purchases: 1% cash back on purchases and another 1% once paying off their bill.
The Citi Double Cash® Card is one of the best no-annual-fee cash-back cards thanks to its straightforward rewards structure.
- Balance transfers get a long intro APR
- Generous flat-rate cash-back rewards structure
- No annual fee
- Travelers face a foreign transaction fee
- Intro APR only applies to balance tranfer
Highlights
Highlights shown here are provided by the issuer and have not been reviewed by CNBC Select's editorial staff.
- Earn $200 cash back after you spend $1,500 on purchases in the first 6 months of account opening. This bonus offer will be fulfilled as 20,000 ThankYou® Points, which can be redeemed for $200 cash back.
- Earn 2% on every purchase with unlimited 1% cash back when you buy, plus an additional 1% as you pay for those purchases. To earn cash back, pay at least the minimum due on time. Plus, earn 5% total cash back on hotel, car rentals and attractions booked with Citi Travel.
- Balance Transfer Only Offer: 0% intro APR on Balance Transfers for 18 months. After that, the variable APR will be 17.49% - 27.49%, based on your creditworthiness.
- Balance Transfers do not earn cash back. Intro APR does not apply to purchases.
- If you transfer a balance, interest will be charged on your purchases unless you pay your entire balance (including balance transfers) by the due date each month.
- There is an intro balance transfer fee of 3% of each transfer (minimum $5) completed within the first 4 months of account opening. After that, your fee will be 5% of each transfer (minimum $5).
Balance transfer fee
There is an intro balance transfer fee of 3% of each transfer (minimum $5) completed within the first 4 months of account opening. A balance transfer fee of 5% of each transfer ($5 minimum) applies if completed after 4 months of account opening.
Foreign transaction fee
3%
If you have a lot on your shopping list, consider the Chase Freedom Unlimited® (see rates and fees). Earn a $200 Bonus after you spend $500 on purchases in your first 3 months from account opening. Card members earn 5% cash back on travel purchased through Chase Travel℠, 3% cash back on drugstore purchases and dining at restaurants, including takeout and eligible delivery service, plus unlimited 1.5% cash back on all other purchases.
The Chase Freedom Unlimited® is a no-annual-fee card that earns generous cash-back on everyday purchases and a lucrative welcome bonus.
- Users get a high rewards rate and strong welcome bonus
- Purchases and balance transfers get long intro APR
- No annual fee
- Travelers face a foreign transaction fee
- Few rewarding ongoing benefits
Highlights
Highlights shown here are provided by the issuer and have not been reviewed by CNBC Select's editorial staff.
- Earn a $200 Bonus after you spend $500 on purchases in your first 3 months from account opening
- Enjoy 5% cash back on travel purchased through Chase TravelSM, our premier rewards program that lets you redeem rewards for cash back, travel, gift cards and more; 3% cash back on drugstore purchases and dining at restaurants, including takeout and eligible delivery service, and 1.5% on all other purchases.
- No minimum to redeem for cash back. You can use points to redeem for cash through an account statement credit or an electronic deposit into an eligible Chase account located in the United States!
- Enjoy 0% Intro APR for 15 months from account opening on purchases and balance transfers, then a variable APR of 18.24% - 27.74%.
- No annual fee – You won't have to pay an annual fee for all the great features that come with your Freedom Unlimited® card
- Keep tabs on your credit health, Chase Credit Journey helps you monitor your credit with free access to your latest score, alerts, and more.
- Member FDIC
Balance transfer fee
Intro fee of either $5 or 3% of the amount of each transfer, whichever is greater, in the first 60 days. After that, either $5 or 5% of the amount of each transfer, whichever is greater.
Foreign transaction fee
3% of each transaction in U.S. dollars
2. Make a list
It's a simple but essential trick: Write down what you need. Making a shopping list not only clears your headspace but also provides a mental incentive to stick to those items, which will save you money at checkout.
3. Buy used or refurbished items
There are plenty of apps and sites out there to help you track down any used or refurbished items on your list, including Amazon, Best Buy, eBay, Etsy, Depop, Mercari and Facebook Marketplace.
Whether you're shopping for gently used textbooks or electronics, you'll pay less this way than if you were to buy the items brand new. Plus, you can usually find discounted items in "like new" condition on most of these platforms.
4. Use a shopping portal or coupon codes
Shopping portals such as Rakuten allow you to earn bonus cash back, points or miles for your purchases on top of the rewards you're already earning by using your credit card.
Rakuten
Cost
Free
Cash back
Yes
Coupon codes
Yes
Mobile app
Yes
Works with in-store purchases
Yes
Welcome bonus
New users can earn a $10 bonus after spending $25 on purchases made in your first 90 days. You also may be able to earn an even larger bonus if you're referred by a friend.
How to redeem your savings
Rewards are issued quarterly.
Terms apply.
Search for the merchant you'd like to shop from on one of these portals, then click through to be redirected to its website. Place your order like you normally would, and, thanks to a few additional clicks, you'll rack up additional rewards. For example, at the time of this writing, you can earn an extra 4% back at Nike, Staples and Office Depot by shopping through Rakuten.
Pro tip: Eligible American Express cardholders can opt to earn Membership Rewards® Points instead of cash back for purchases made through Rakuten.
Though you may have to scour the web to find them, there are also often coupons or promo codes out there that can save you even more money. CouponCabin and RetailMeNot are two of our favorites.
5. Add a browser extension to compare deals
You might think you've found the best deal out there, but there's a good chance there are even better prices still waiting to be discovered.
Browser extensions such as PayPal Honey track the best deals for you so you don't have to sift through every website to find your kid's new backpack at the lowest available price. In addition to price comparisons, browser extensions may also automatically apply coupons at checkout or help you earn cash back while shopping online.
PayPal Honey
Cost
Free
Cash back
Yes, in the form of PayPal Rewards
Coupon codes
Yes
Price comparison
Yes
Mobile app
Yes
Works with in-store purchases
No
Welcome bonus
None
How to redeem your savings
Redeem for e-gift cards, shopping credits, cash back or donations.
Terms apply.
Pros
- Offers at over 30,000 participating merchants
- In-depth Droplist for price tracking and notifications
- Has Honey Tips which provide insights like price changes, coupon success rates and other helpful info
Cons
- Cash back redemption requires a valid PayPal account
- You can’t use the app to save in-store
- Rewards expire if you don't earn 10 points within each consecutive 365-day period
6. Take advantage of student discounts
With a simple Google search, you'll find lists of stores of all categories that mark off items if you flash your student ID. For example, Apple, Microsoft, H&M, Madewell, Target and Goodwill all offer discounts just for students.
You can also take advantage of student discounts through sites such as Unidays and Student Beans or by signing up for a discounted Amazon Prime student membership. Note that these discounts are usually intended for higher education students, though they sometimes extend to grades K-12.
7. Shop on sales tax holidays
Many states give families a break on sales tax for back-to-school supplies. Throughout the month of August, for example, Florida doesn't add sales tax to:
- Clothing, footwear and accessories for $100 or less
- Most school supplies for $50 or less
- Learning aids and puzzles for $30 or less
- Computers and accessories up to $1,500
Check the list of 2026 sales tax holidays to see the latest state updates.
Back-to-school FAQs
How much does back-to-school shopping cost per child?
A Deloitte report found that parents were spending an average of $570 per child in 2025.
Where is the best place to shop for back-to-school supplies?
No one retailer is best, but large corporations like Walmart, Target and Amazon offer student and back-to-school specific discounts. Look into each store's deals to understand which option is the best for you.
How can I back-to-school shop on a budget?
There are many ways to save on school supplies, such as choosing the right credit card at checkout, looking for coupons and leveraging student discounts, to name a few.
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