Benjamin Wachenje
Title: Fashion designer; CEO, Tory Burch
Born: June 17, 1966, Valley Forge, Pennsylvania
Education: BA in art history, University of Pennsylvania
Early Marker: Launched own fashion label, TGB by Tory Burch, in 2004
Big Idea: To build on- and offline fashion-and-apparel retailing brand around own self-generated personality.
Wave of the Future: Personality/celebrity marketing






































































































