Benjamin Wachenje
Title: President and CEO, Yahoo
Born: May 30, 1975, Wausau, Wisconsin
Education: BS in symbolic systems, MS in computer science, Stanford University
Early Marker: Joined Google as employee #20 and first female engineer
Big Idea: Arrived from Google after a pivotal 13 years there to turn around flailing Yahoo, which she is starting to do with a strategy of buying start-ups, streamlining existing product lines, and bulking up engineering to create new applications to offset a declining share of the search market and the eroding margins in its ad revenues.
Wave of the Future: M-economy, App-economy
