CNBC Leaders Playbook brings you candid conversations with some of the world’s most influential CEOs and business leaders. Hear how they make big decisions, build strategy, and lead companies that last.
Leader's Playbook

Mary Ellen Coe

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Mary Ellen Coe at YouTube BrandCast 2025 held at David Geffen Hall, Lincoln Center on May 14, 2025 in New York, New York.
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  • Mary Ellen Coe is chief business officer at YouTube, where she runs the company's global business — covering ads, subscriptions, partnerships and how creators make money on the platform.
  • She oversees major products like YouTube TV, Music and Premium, as well as the YouTube Partner Program that supports creators around the world.
We want to hear the good, bad and the ugly. Sometimes I'll take a contrarian position just to make sure people see it's OK to disagree — or call upon someone who has a very contrarian point of view, because we really want to foster dissent and open debate in the organization and in the creator community.
Mary Ellen Coe
YouTube chief business officer

Watch Mary Ellen Coe's interview on CNBC Leaders Playbook — a new prime-time series hosted by Julia Boorstin, featuring candid conversations with the world's top business leaders on how lasting success is built.

Episode premiere (YouTube): Jan. 28 at 10:30 p.m. ET/PT.

All new episodes Wednesdays.

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