CNBC Leaders Playbook brings you candid conversations with some of the world’s most influential CEOs and business leaders. Hear how they make big decisions, build strategy, and lead companies that last.
Leader's Playbook

Bela Bajaria

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LOS ANGELES, CALIFORNIA - FEBRUARY 23: Bela Bajaria, CCO, Netflix, attends the 31st Annual Screen Actors Guild Awards at Shrine Auditorium and Expo Hall on February 23, 2025 in Los Angeles, California. (Photo by Emma McIntyre/WireImage)
Emma Mcintyre | Wireimage | Getty Images
  • Bela Bajaria joined Netflix in 2016 and became chief content officer in 2023, overseeing all global film, series and live content.
  • She leads the teams behind global hits like "Stranger Things," "Squid Game," "Wednesday" and "Bridgerton."
  • Bajaria also drove Netflix's expansion into live events and sports, securing major deals with the NFL and WWE and producing headline-making live specials.
I think a strength of me as a leader is I hire really great people and I empower them. It's always been about ... creating an environment for them so they can create an environment for their teams, who then ultimately create an environment for film, for filmmakers, and creators around the world.
Bela Bajaria
Netflix chief content officer

Watch Bela Bajaria's interview on CNBC Leaders Playbook — a new prime-time series hosted by Julia Boorstin, featuring candid conversations with the world's top business leaders on how lasting success is built.

Episode premiere (Netflix): Jan. 7 at 10 p.m. ET/PT.

All new episodes Wednesdays.

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