Founders: Petteri Lahtela, Kari Kivelä, Markku Koskela
CEO: Tom Hale
Launched: 2013
Headquarters: San Francisco, California
Funding: $1.5 billion
Valuation: $11 billion
Key Technologies: N/A
Industry: Consumer technology, health care
Previous appearances on Disruptor 50 list: 3 (No. 23 in 2025)
Oura has positioned itself at the center of the health and wellness boom that is reshaping not only how people are living their lives, but also the economy.
The company, which was founded in Finland but moved its headquarters to San Francisco this year, has become one of the leaders in the wearables space with its eponymous smart rings and has expanded its features in recent years to further compete with a variety of devices from companies like Apple, Samsung, Garmin and fellow 2026 Disruptor 50 company Whoop.
But Oura's ring design and the insights that its technology provide have helped it stand out.
In October, it launched its latest model, the Oura Ring 4 Ceramic, offering its most advanced health tracking technology along with a new physical look. It also launched a new health panels partnership with lab testing provider Quest Diagnostics, allowing Oura members to schedule blood and biomarker lab tests. Users can keep track of up to 50 biomarkers and can receive their health data summary as well as diet or activity suggestions from Oura's AI-powered Advisor.
In addition, Oura has continued to add several other health-focused features, whether that's via a partnership with Dexcom to help with glucose monitoring or through a variety of partnerships with women's health-focused platforms to offer insights into fertility and reproductive health.
All of that has led to several financial milestones for the company.
Oura CEO Tom Hale told CNBC in November that the company could generate close to $2 billion in sales in 2026 as it invests in artificial intelligence and international expansion. The company was on track to secure $1 billion in sales in 2025, doubling its 2024 revenue, Hale said.
Oura announced in September that it has sold over 5.5 million Oura Rings since the product's launch in 2015, a significant jump from 2.5 million rings announced in June 2024.
It also raised $900 million in a Series E funding round in October, money that will be used to further its innovation efforts, Hale said.
"We're proud to be building not just a product, but a global movement toward proactive health — helping people understand their bodies, make better lifestyle decisions, and connect more effectively with their healthcare providers," Hale said in a statement at the time of the fundraise.
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