Rasheem Rooke

Rasheem Rooke is the Assistant Vice President of Scholarships and Programs at the United Negro College Fund, where he leads strategy and operations for scholarship programs that support thousands of students nationwide. With deep expertise in college access, affordability, and student success, his work focuses on helping students and families navigate the financial realities of higher education. Rooke is also the author of "Thriving in College: 10 Real World Lessons for College Success." His insights on education, return on investment, and career alignment have been featured in national conversations on student outcomes and workforce readiness.