Nir Eyal

Nir Eyal is a former lecturer at Stanford's Graduate School of Business and the bestselling author of "Hooked: How to Build Habit-Forming Products," "Indistractable: How to Control Your Attention and Choose Your Life," and "Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Extraordinary Results." He writes, consults, and teaches about the intersection of psychology, technology, and business. Nir's work has been featured in The New York Times, The Atlantic, Harvard Business Review, and Psychology Today. Nir blogs at NirAndFar.com