Marcela M. Berland is the founding President and CEO of Latin Insights. Marcela is an
internationally recognized leader who has built a strong reputation as a trusted advisor and strategist, and is widely considered an expert in crisis management, strategic communications and public affairs. She leverages consumer insights, market trends, and emerging technologies to conceive innovative and actionable strategies for corporate and political clients. Marcela has been recognized through numerous awards granted for excellence in leadership and entrepreneurship. She is a 2021 Forbes Next 1,000 honoree. The award celebrates bold and inspiring entrepreneurs. She has also received the 2022 Entrepreneur of the Year Award by LIDE, the 2022 WEES Leadership Award and the 2023 Trailblazer Award by BF. Marcela is also an Adjunct Professor at NYU.
In Latin America, Marcela has been a political strategist for more than twelve Presidents. Her
work addressed women's issues, innovation, digital strategies, smart cities, foreign investment, unemployment, and political and economic reform. Furthermore, she has worked with political leaders in the US, including Mayor Bloomberg in New York City.
Marcela has conducted many studies in the U.S., Latin America, and Europe on behalf of
corporations and governments. Her clients include many Fortune 500 companies and not-for-profit organizations.
She has worked closely with Fox News Latino, U.S. News & World Report and The Hollywood
Reporter, creating special polling reports on a wide variety of issues. She has also appeared frequently on CBS News, CNN en Español, NY1 News, Channel 12 News, and other media networks. Marcela has also been a guest speaker at numerous conferences in the U.S. and Abroad.
Marcela has collaborated on several books and published essays including Strategies of
Democratization, ed. Tatu Vanhanen (Washington: Ed. Taylor & Francis, 1992), Dynamics of Societal Learning About Global Environmental Change, (ISSC/UNESCO, 1991), and Racionalidad del Peronismo, ed. José E. Miguens and Frederick C. Turner (Buenos Aires: Ed. Planeta, 1988). She is currently working on an upcoming book on PR in the Digital Era.
Marcela was the Head of Latam at Edelman Berland, from 2014 to 2016. She founded Latin
Insights in 2003. Prior to founding Latin Insights, Marcela was also a Managing Director at Bozell, Sawyer and Miller, and President of the Latin America division at Penn & Schoen. In 1990, she worked at Market & Opinion Research International (MORI), London, as Director of their Corporate and Environmental Practice.
Marcela completed an Executive Program at the Business Graduate School at Stanford
University sponsored by LBAN, she also holds a Licenciatura Summa Cum Laude in Political Science and International Relations from the Catholic University of Argentina where she received a Fulbright Scholarship; a Delta Kappa Gamma Scholarship and a Monica Mourier de Archibal Scholarship to study in the US. She holds a Master's Degree in Public Policy from the University of Connecticut.
Marcela is an Advisory Board member of the Pan-American Development Foundation (PADF), a
member of LBAN (Latino Business Action Network), and a Board member of WEF Caribbean (Women Economic Forum).