Judd B. Kessler

Judd B. Kessler is the author of "Lucky By Design: The Hidden Economics You Need  to Get More of What You Want." He is the inaugural Howard Marks Endowed Professor of Business Economics and Public Policy at the University of Pennsylvania's Wharton School. In 2021, Kessler was awarded the prestigious Vernon L. Smith Ascending Scholar Prize for his path-breaking scholarship. For his work on the hidden market of organ allocation, Kessler was named one of the "30 under 30" in Law and Policy by Forbes. He is an award-winning teacher whose courses are popular among undergraduates, MBAs, Ph.D. students, and executives, as well as a sought-after speaker. His research and writing have been featured in leading media, such as The New York Times, The Wall Street Journal, The Washington Post, Los Angeles Times, Scientific American, Harvard Business Review, Politico, NPR, Hidden Brain, and Freakonomics, among others. He received a bachelor's degree, master's, and Ph.D. from Harvard University and an MPhil from the University of Cambridge. At Harvard, Kessler trained with Nobel laureate Alvin E. Roth, one of the founders of market design, the area in which he has been conducting research for the past 15years.