Josh Gruss, Round Hill Music CEO: Fortt Knox Innovation Lab

At the Amplify Music Investment Summit, Round Hill CEO Josh Gruss frames catalog buying as "a royalty on nostalgia" — classic songs, like classic cars, get scarcer and pricier as supply explodes. His Modern English buy nine months ago captured "I Melt With You," a 1983 MTV hit Hershey's licenses yearly for sync. With 100,000 tracks hitting Spotify daily and only 10% clearing 1,000 streams, AI slop elevates premium catalog. He sticks to Anglo music, skipping Latin and K-pop.