Charles Giancarlo, Everpure CEO: A Fortt Knox Update

Charles Giancarlo, CEO of Everpure (the Pure Storage rebrand), told Jon Fortt the new name reflects a shift from flash storage to data management — backed by the 1touch acquisition for self-describing data. He called the AI supply-chain crunch the wildest in 40+ years: memory spot prices up 10x, flash 8x, CPUs on allocation. Everpure raised prices for the first time and is operating at the low end of its gross-margin range to share customer pain.