India's gold investment demand has jumped to 40-45%, from 30-35%: Deloitte

Praveen Govindu, Partner at Deloitte India, says gold demand remains resilient, but consumption patterns are evolving, with Indian consumers gravitating toward lower-purity jewelry such as 18K and 14K amid elevated prices. He adds that spending is increasingly bifurcating toward investment-led avenues, with growing preference for gold ETFs, coins and bars.