Why minivan sales have risen, and Chrysler is betting on a 'resurgence'

The minivan has ticked back up in sales in recent years, and is a surprisingly significant share of sales for those still in the segment--Honda, Toyota, Kia, and Chrysler. The Pacifica minivan is the only model Chrysler sells–something that has led industry watchers to fear the legendary American brand is on its last legs. Affordability is a growing concern for many buyers, and a minivan’s average transaction price is about $20,000 dollars less than that of a large SUV in the US.