The Paris Hilton brand: How a 'dumb blonde' persona generated $4 billion in retail sales

Name: The Paris Hilton brand: How a 'dumb blonde' persona generated $4 billion in retail sales
Uploaded: 2026-03-14T22:00:01.000Z
Duration: 14 min 56 s
Description: Paris Hilton, often called the “original influencer,” takes Tania Bryer to a New York hotel steeped in history and shares how she turned personal pain into purpose — building a brand that has generated billions in sales.

Paris Hilton, often called the “original influencer,” takes Tania Bryer to a New York hotel steeped in history and shares how she turned personal pain into purpose — building a brand that has generated billions in sales.

14:56

Sat, Mar 14 20266:00 PM EDT

Tania Bryer

Paris Hilton became a household name in the early 2000s as a new kind of celebrity — one who leveraged a "dumb blonde" persona into a global brand with more than $4 billion in lifetime retail sales.

Speaking with CNBC's Tania Bryer in a New York hotel with deep family connections, Hilton, now CEO of her own media company, discusses how she uses AI to support her business, plans to launch a hotel chain and why she thinks she has proved critics wrong.

Watch CNBC Meets: Paris Hilton by clicking the video above.