The rise of wellness 'third spaces'

As the wellness industry continues to grow, health-focused membership clubs like Othership and Bathhouse are redefining the third place. The term “third place” was coined by sociologist Ray Oldenburg in 1989 to describe spaces outside the home and work where people gather and build community. In today’s post-pandemic, digitally saturated world, the concept is experiencing a resurgence as consumers increasingly seek in-person environments that offer connection, meaning and shared experience.