Why toymakers like Hasbro and Mattel need Hollywood

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Why toymakers like Hasbro and Mattel need Hollywood

Toymakers like Hasbro and Mattel are banking on the release of blockbuster films like “Toy Story 5,” “The Mandalorian & Grogu” and “Masters of the Universe” to boost toy sales and bring in more customers. Toy companies have been hit by tariffs, and inflation has curbed spending. CNBC’s Sarah Whitten explores what they’re doing differently this year.
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Sat, Feb 21 20267:55 AM EST