Middle East consumer market a bright spot globally, says Bain & Company

Real demand growth and improving fundamentals are driving consumer demand in the Middle East, says Bain & Company's Federico Piro, with the sector outperforming as other global markets struggle with consumer confidence. In its latest 2025 MENA consumer products report, Piro highlights structural factors such as robust demographics as well as strong inbound tourism in the major Gulf economies of Saudi Arabia and the UAE.