How Amazon came to dominate the U.S. apparel market

Amazon is the biggest apparel and footwear retailer in the U.S.— controlling about 13% of the market. It offers sellers enormous sale volumes and gives shoppers low prices and free returns. However the company takes a significant percentage of a seller’s revenue and is under scrutiny by the FTC for potentially anticompetitive practices. Watch the video to learn about what Amazon’s grip on the clothing industry means for shoppers and sellers.