Ashley Flowers on why America is obsessed with true crime

The "CNBC Changemakers and Power Players" podcast features candid, in-depth conversations with trailblazing women reshaping business and culture. In this episode, CNBC's Julia Boorstin sits down with Ashley Flowers — host of the "Crime Junkie" podcast and founder of Audiochuck, an independent award-winning media company.

Flowers shares how her curiosity sparked her storytelling career, how she helped bring a more ethical lens to true crime, and how she grew from a Crime Stoppers volunteer to building a media company. She also highlights her nonprofit work funding DNA testing for families and why advocacy must grow alongside storytelling.

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