
How one mom, Laura Modi, took on the baby formula industry — and won big
The "CNBC Changemakers and Power Players" podcast delivers candid, in-depth interviews with trailblazing women in business. In this episode, CNBC's Julia Boorstin sits down with Laura Modi, CEO and co-founder of Bobbie — the first mom-founded, mom-led infant formula company in the U.S.
After struggling to find a formula she felt good about feeding her baby, Modi left Airbnb to challenge industry giants Similac and Enfamil. She shares how she built Bobbie into the fastest-growing formula brand since the 1980s, surpassing $100 million in revenue within 18 months of launch. Modi opens up about breaking taboos around motherhood, advocating for family-friendly policy change through Bobbie for Change, and balancing the chaos of running a company while raising four kids.
Follow and listen to the "CNBC Changemakers and Power Players" podcast on Apple and Spotify.

