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Joe Tsai-backed basketball league eyes Asia's 'untapped potential'

Name: Joe Tsai-backed basketball league eyes Asia's 'untapped potential'
Uploaded: 2025-08-18T04:45:36.000Z
Duration: 10 min 2 s
Description: The inaugural Asian University Basketball League kicks off on August 18 in Hangzhou, China. CEO Jay Li talks about finding and building on an audience in Asia, and putting Asian sports talent on an international platform.

The inaugural Asian University Basketball League kicks off on August 18 in Hangzhou, China. CEO Jay Li talks about finding and building on an audience in Asia, and putting Asian sports talent on an international platform.

10:02

Mon, Aug 18 202512:45 AM EDT