GLO’s Moment to Shine

For many entrepreneurs, growing a customer base is a never-ending challenge, especially on social media when it feels like most of the time you are fighting algorithms for eyeballs. So, what’s the secret to turning your passion into a fulfilling and profitable business? Lena Imamura, owner of a neon light business, shares strategies that have been key to her success, while also struggling with crushing rent, recruiting talent and material costs.