Why Apple’s Siri is not better in the age of AI

In 2011, Apple unveiled Siri as a revolutionary voice assistant but nearly 15 years later, Siri sometimes still struggles with basic tasks. Apple announced Apple Intelligence at WWDC in 2024, designed to make everyday tasks easier, but the rollout stumbled. While Microsoft and Google built advanced large language models and cloud infrastructure, Apple has taken a slower approach. CNBC explores why some say Apple has fallen behind in AI and what's next for the tech giant.