The business boom of Hyrox – a new fitness competition

Hyrox, a fitness race started in 2017, is one of the fastest growing competition sports on the market. Through event ticket sales, affiliate gym memberships and merchandise it will bring in ~$140 million in revenue for 2025. Brandon Gomez breaks down how Hyrox has built a booming business around the grit of every day gym goers looking for a taste of finish line glory.