Primal Kitchen launched a $10 mayo and then sold to Kraft Heinz for $200 million 3 years later

Using profits from his existing supplements company, Mark Sisson, along with Morgan Zanotti, founded Primal Kitchen in 2015 with the goal of creating better-for-you condiments and sauces — free from artificial sweeteners and canola oil. The company's flagship product, a $10 avocado oil-based mayonnaise, sold out in just one week. A few years later, Mark and Morgan sold Primal Kitchen to Kraft Heinz for $200 million.