Why TikTok's formula is difficult to copy

TikTok's rise has reshaped social media, forcing competitors like Instagram, YouTube and LinkedIn to chase its short-form video dominance. But while engagement soars, concerns over shrinking attention spans and monetization challenges grow. As platforms race to replicate TikTok's success, they face a tough question: Can they balance profitability, creator satisfaction, and user well-being in the age of endless scrolling?