How Crocs became cool again

After seeing success in the early 2000s, Crocs profitability fell and revenue growth stagnated during the decade following the Great Recession. In 2017, new leadership took the helm and the company leaned heavily into personalization through its decorative charms known as Jibbitz. The brand also embraced partnerships with numerous brands and celebrities. Watch the video to learn more about how Crocs made a comeback in the U.S. and how it plans to keep growing sales.