Tennis legend Billie Jean King on DEI, growth of women's sports and body positivity

CNBC's Contessa Brewer spoke with tennis legend Billie Jean King ahead of Super Bowl 59 about a new campaign she's working on with Dove to promote body positivity among women. King says 48% of girls who drop out of sports are told they have the wrong body type. The ad will air during the big game on Sunday.

King also spoke about the rise of women's sports, whether there is a bubble, and the importance of diversity, equality and inclusion.

Watch the full conversation above.