How America became addicted to Zyn

Zyn's growth trajectory in the U.S. has helped propel Philip Morris International's stock in 2024. Zyn shipments in the U.S. were up over 40% in its fiscal third quarter of 2024, compared to the same period the year prior. It became so popular in the U.S. that the company experienced product shortages over the summer. Now, Philip Morris International is investing in expanding production capacity. Watch the video to learn more about the rise of Zyn.