Why the U.S. doesn't have 'super apps'

Studies have shown Americans use an average of 46 mobile apps each month to complete a variety of everyday tasks. Now imagine if you could combine all of those programs into a single, standalone app – colloquially known as the 'super app'. While super apps have flourished in Asia, their adoption in Western markets, including the U.S., has been slower. But things may be starting to change, as more and more tech companies have set their sights on bringing the super app model to the U.S.