How Honda is trying to become cool again
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How Honda is trying to become cool again

For years, Honda was regarded as one of the most innovative companies in the world--one full of surprises. It made cheap cars, but also supercars and engines for Formula 1 teams. A few models are among the world's most popular. It is also the world's largest engine manufacturer. But it has not held on to its reputation for innovation. It is struggling in some key regions, and it's challenged by the EV era. Watch the video to learn how the company plans to reclaim its identity as an innovator.
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Fri, Nov 22 20248:00 AM EST