I bought a failing snack company for $250,000—now it brings in $103 million a year
VIDEO9:0309:03
I bought a failing snack company for $250K—now it brings in $103M a year
How I Made It
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How I Made It

I bought a failing snack company for $250,000—now it brings in $103 million a year

09:03
Sat, Sep 7 20249:25 AM EDT

Lauren Shamo
Megan Sauer
Elham Ataeiazar
Gene Kim

Wall Street veteran Charles Coristine bought LesserEvil, a failing snack company, in 2011. Now a profitable business known primarily for its coconut oil popcorn, it brought in $103 million in gross sales in 2023. Here's how Coristine is turning LesserEvil into a household name.

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