The Power Of Giving People More Than They Expect

In the book, "Unreasonable Hospitality" published by Sinek's Optimism Press, Guidara shares his story of how he and a team of dedicated, motivated employees turned Eleven Madison Park from a struggling eatery into the world's best restaurant by building on principles of honest communication, pride, and a hospitality ethos based on exceeding customer expectations at every turn; and how these lessons can be applied by business leaders everywhere.