How I built a food start-up called Goldbelly
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How I built a food start-up called Goldbelly
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How I built a food start-up called Goldbelly

The founding story behind start-up Goldbelly, a nationwide overnight delivery food service.
09:04
Fri, Jun 3 20229:05 AM EDT

Building a successful business at scale is extremely stressful. Marriage with a young child takes an enormous amount of communication and patience. Combining the two seems impossible. 

But so far, Joe and Vanessa Ariel, the couple behind pandemic darling Goldbelly, are making it work.

There are three numbers to look out for in this story: $5,000, the amount Joe had to bootstrap his first business; $200,000, the amount he raised from friends and family to launch Goldbelly; and $3 million, his first true outside investment.

Here's how one man's love of food led him to raise $130 million for his food start-up.