2014 CNBC Disruptor 50

What
A new way to fund creative projects, from films, games and music to art, design and technology. Applies a 5 percent fee to the total amount raised from successfully funded projects.

Disrupting
Traditional financing model, across industries, including media, technology and publishing.

Headquarters: New York
CEO: Perry Chen
Year Founded: 2009
Number of Employees: 60
Funding: N/A
Key Investors: Union Square Ventures, Thrive Capital, Betaworks and Jack Dorsey

• 98,247 projects (as of May 14, 2013)
• $611 million in total dollars committed to projects
• Project success rate: 43.9 percent
• Successfully funded projects: 41,302
• Projects raising more than $1 million: 31
• Most projects in the $1,000 to $10,000 range
• Unsuccessfully funded projects: 52,706
• $606.75 pledged per minute in 2012
• Projects funded in 177 countries (90 percent of the world)
• Music had most projects; gaming most money, a $83 million
• Gaming startup Ouya raised $8 million on Kickstarter and recently graduated to a round of venture capital