Tech

Meta delays Ray-Ban Display glasses global rollout due to inventory limits, U.S. demand

Key Points
  • Meta Platforms said it's delaying the international rollout of Ray-Ban Display AI glasses because of limited inventories and strong U.S. demand.
  • Meta planned to launch the product in the U.K., France, Italy and Canada early this year.
  • CEO Mark Zuckerberg unveiled the $799 glasses in September, which are controlled through a wristband.

In this article

Meta CEO Mark Zuckerberg wears the Meta Ray-Ban Display glasses, as he delivers a speech presenting the new line of smart glasses, during the Meta Connect event at the company's headquarters in Menlo Park, California, U.S., Sept. 17, 2025.
Carlos Barria | Reuters

Meta Platforms said Tuesday that it's delaying the international expansion of its Ray-Ban Display glasses due to inventory constraints and "unprecedented" demand in the U.S.

"Since launching last fall, we've seen an overwhelming amount of interest, and as a result, product waitlists now extend well into 2026," Meta wrote in a blog post.

Due to "limited" inventory, the company said it will pause plans to launch in the U.K., France, Italy and Canada early this year and concentrate on U.S. orders as it reassesses international availability.

Since 2019, Meta has been developing smart glasses with Ray-Ban maker EssilorLuxottica, and renewed a long-term partnership deal in 2024.

CEO Mark Zuckerberg unveiled the $799 Meta Ray-Ban Display glasses in September.

The product, Meta's first consumer-ready artificial intelligence glasses, lets users watch videos or respond to messages and is controlled through a wristband with neural technology.

EssilorLuxottica said in October that revenue grew in the third quarter in part because of its Meta partnership.

Meta is one of several technology companies moving into the smart glasses market.

Alphabet announced a $150 million partnership with Warby Parker in May and ChatGPT maker OpenAI is reportedly working on AI glasses with Apple.

EssilorLuxottica: Adoption rate of Meta Ray-Ban's extremely high
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EssilorLuxottica: Adoption rate of Meta Ray-Ban's extremely high
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