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2024 FA 100 LIST

The CNBC FA 100 celebrated the advisory firms that topped the list in 2024 when it came to offering a comprehensive service that helped clients navigate through their financial lives.
2024 Financial Advisor 100

FA 100: CNBC ranks the top-rated financial advisory firms of 2024

Key Points
  • The sixth annual CNBC FA 100 ranking recognizes advisory firms that help clients successfully navigate their financial lives.
  • Working with an advisor is a great choice for anyone who wants to get their personal finances on track and set long-term objectives.
  • The CNBC FA 100 ranking of advisors for 2024 takes into consideration factors beyond just assets under management.

Finding the right financial advisor to help with your financial needs and goals can be a very complicated process.

There are so many things to consider.

For example, every financial advisor has their own area of expertise. The services provided by financial advisors will vary based on the type of advisor but, overall, a financial advisor will assess your current financial situation — including your assets, debts and expenses — and identify areas for improvement.

Advisors use their knowledge and expertise to construct personalized financial plans that aim to achieve the financial goals of clients. A good financial advisor will ask you about your life goals and create a plan to help you reach them. That may mean discussing your budget, retirement planning, estate planning, insurance needs, long-term care or tax strategies.

A financial advisor can play a major role in helping clients grow and protect their wealth. The key is to find an advisor you trust, and it’s important to make sure they are someone who is a good match for you.

To be sure, financial advisors aren’t just for rich people — working with an advisor is a great choice for anyone who wants to get their personal finances on track and set long-term objectives. The CNBC ranking is meant to be a starting point for individual investors who are looking for a financial advisor. We hope this list will help to narrow your search.

For the sixth year in a row, CNBC unveils its ranking of top financial advisors. The CNBC FA 100 recognizes those advisory firms that best help clients navigate their financial lives.

Review the methodology which CNBC employed to determine the FA 100 ranking for 2024 in collaboration with AccuPoint Solutions. (Editor’s note: CNBC receives no compensation from placing financial advisory firms on our list. Additionally, an advisor’s appearance on our ranking does not constitute an individual endorsement by CNBC of any firm.)

Having trouble seeing the chart below? Click here to view the full ranking.

2024 Financial Advisor 100 List

2024 RANKFIRMHQTOTAL AUMYEARS IN THE BUSINESSACCOUNTS UNDER MANAGEMENT2023 RANK
1Heritage Investment GroupFL$1.7B312,0512
2Parsons Capital ManagementRI$1.8B311,8336
3The Burney CompanyVA$3B504,4009
4Dana Investment AdvisorsWI$8.2B441,5265
5George McKelvey CompanyNJ$1B431,606-
6Pittenger & AndersonNE$2.7B292,06811
7Sheaff Brock Investment AdvisorsIN$1.3B231,82010
8Salem Investment CounselorsNC$4.5B452,80027
9Traphagen Financial GroupNJ$1.8B271,88020
10Ferguson Wellman Capital ManagementOR$8.7B491,00521
11Sawgrass Asset ManagementFL$2.1B2622728
12H.M. Payson & Co.ME$7.2B1704,20033
13California Financial AdvisorsCA$1.9B263,40830
14Edgemoor Investment AdvisorsMD$1.3B24334-
15ZWJ Investment CounselGA$4B422,00040
16Albion Financial GroupUT$1.7B422,29241
17Petersen Hastings Wealth AdvisorsWA$1.2B622,913-
18Cumberland AdvisorsNJ$3.4B502,608-
19Prio WealthMA$3.7B361,76571
20Southeast Asset AdvisorsGA$3.7B311,34538
21Austin AssetTX$1.5B352,31070
22Van Hulzen Asset ManagementCA$1.9B252,48636
23Obermeyer Wood Investment CounselCO$2.5B2563577
24YHB Investment AdvisorsCT$1.9B351,09739
25CapWealthTN$1.5B442,790-
26Genter Capital ManagementCA$6.6B564,593-
27Zevenbergen Capital InvestmentsWA$4.4B2032745
28Eubel Brady & SuttmanOH$1.8B301,8023
29Leavell Investment ManagementAL$2.8B452,4004
30Woodley Farra Manion Portfolio ManagementIN$1.9B291,25131
31Trumbower Financial AdvisorsMD$1.7B2826649
32Beaird Harris Wealth ManagementTX$1.6B287227
33Legacy Wealth ManagementTN$2.3B424,41878
34Foster & Motley Wealth ManagementOH$2.4B2783046
35Eagle Global AdvisorsTX$2.3B2836553
36Ami Asset ManagementCA$1.6B 291,25642
37Professional Advisory ServicesFL$1.2B471,24356
38Paragon Capital ManagementCO$1.1B3477357
39Lee, Danner & BassTN$1.7B3695043
40NorthStar Asset ManagementMA$746M3449444
41Steele Capital ManagementIA$2.6B 284,06051
42Boyd Watterson Asset ManagementOH$17.8B 241,126-
43Guyasuta Investment AdvisorsPA$2.2B411,37063
44Phillips FinancialIN$2B202,85315
45Clearstead AdvisorsOH$22.3B3511,64550
46Private Management GroupCA$4.2B393,30079
47Northside Capital ManagementOR$5.2B2554580
48Wedge Capital ManagementNC$7.5B3723452
49Conrad Siegel Investment AdvisorsPA$9B2293660
50Lee Financial CompanyTX$1.4B491,66561
51Schaper, Benz & Wise Investment CounselWI$1.3B32900-
52Roffman Miller AssociatesPA$2.8B331,45054
53Luther King Capital ManagementTX$27.8B453,7401
54Halbert Hargrove Global AdvisorsCA$3.1B354,4348
55First Foundation AdvisorsCA$5.2B344,06517
56Smith Salley Wealth ManagementNC$3B212,327-
57Stack Financial ManagementMT$1.9B301,54272
58Azzad Asset ManagementVA$1.5B271,56073
59TFC Financial ManagementMA$1.5B441,500-
60RubinBrown AdvisorsMO$3B223,910-
61Sage Financial GroupPA$3.1B3580022
62David Vaughan InvestmentsIL$4.2B473,77876
63RTD FinancialPA$2.1B4172923
64Investment Consulting GroupIA$2.3B3416899
65Richard C. Young & Co.FL$1.4B351,94098
66Thompson, Siegel & WalmsleyVA$19B544,95081
67FCI AdvisorsKS$15B3014,42182
68Congress Asset ManagementMA$12.1B397,03284
69Charles D. Hyman & Co.FL$2.3B29964100
70Confluence Investment ManagementNY$7.2B1617,20897
71Chilton Capital ManagementTX$2.5B282,10018
72Howard Financial ServicesTX$1.2B291,430-
73Acropolis Investment ManagementMO$2.4B221,10016
74Zacks Investment ManagementIL$11B3311,373-
75Godsey & Gibb Wealth ManagementVA1.2B391,75712
76Birch Hill Investment AdvisorsMA$2.3B 17192-
77Wingate Wealth AdvisorsMA$1.2B382,81094
78SJS Investment ServicesOH$2.3B2996024
79Natural InvestmentsCA$1.9B254,20085
80Thomas DollCA$2B 603,000-
81BLB & B AdvisorsPA$2.6B603,479-
82Index Fund AdvisorsCA$4.9B247,19383
83Cornerstone CapitalCA$1.3B46275-
84Meritage Portfolio ManagementKS$2.4B332,955-
85Cardiff Park AdvisorsCA$2.6B20375-
86Conservest Capital AdvisorsPA$1.7B31289-
87Retirement Resources Investment CorporationMA$1.6B3326129
88Shapiro Capital ManagementGA$3.6B35693-
89Tom Johnson Investment ManagementOK$1.5B325,627-
90NWF Advisory ServicesCA$4.7B269,343-
91Mitchell Sinkler & StarrPA$1.7B55582-
92Annandale CapitalTX$1.2B19204-
93Avity Investment ManagementCT$1.6B5476314
94Atwood & PalmerMO$1.6B34211-
95Zemenick & WalkerMO$2.2B25245-
96Johnson SterlingAL$2.9B28395-
97YCG InvestmentsTX$1.6B1725034
98Cadinha & Co.HI$1B451,398-
99Henssler FinancialGA$3.2B371,63787
100JMG Financial GroupIL$5.4B395,07964

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