E-Commerce

How 1-800-Flowers.com grew from one flower shop to $1.2 billion annually

How 1-800-Flowers.com became the Amazon of Valentine's Day
VIDEO8:1008:10
How 1-800-Flowers.com became the Amazon of Valentine's Day

In 1976, native New Yorker Jim McCann bought a flower shop in the city. Over the next 42 years, he grew his business into 1-800-Flowers.com, a telephone and e-commerce gift delivery behemoth that made $1.2 billion in 2018. Watch this video to see how he used emerging technologies and diverse products to become the Amazon of Valentine's Day.

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