Ask any marketing guru, and they will tell you: Lance Armstrong probably earned his final legitimate sponsorship dollar.
"Barring him proving his innocence, he is completely done as an endorser," said Bob Williams, CEO of Burns Entertainment & Sports Marketing, which matches celebrities with advertisers.
Once Nike read the U.S. Anti-Doping Agency evidence of Armstrong's , it decided to drop him.
Within hours, almost all the other companies attached to Armstrong followed suit. (Read More: Armstrong Loses Eight Sponsors in a Day.)
